EAB Marketing Blog
Marketing that makes sense
Practical guides for small business owners. No fluff, no jargon - just things you can actually do this week.
How to Read Your Google Analytics Without Losing Your Mind
Google Analytics 4 is confusing at first. Here is what to actually look at, what the numbers mean, and how to turn data into decisions.
Why Your Website Isn't Converting (Hint: It's Not the Design)
Most business owners blame their website design when leads are low. The real problem is almost always something else entirely - and it is usually fixable without a redesign.
A Simple Way to Track Marketing ROI Without Fancy Software
You do not need an enterprise analytics stack to know whether your marketing is working. This simple tracking method takes 30 minutes to set up and actually gets used.
What to Ask Before Hiring a Marketing Agency
Most marketing agency pitches are impressive. Here are the specific questions that reveal whether an agency will actually produce results for your business.
How Much Should a Small Business Spend on Marketing?
The 5 to 12 percent rule is a starting point. Here is how to calculate the right marketing budget for your specific business stage, industry, and growth goals.
Why Referrals Alone Won't Scale Your Business
Referrals are the best leads you will ever get. They are also an unreliable foundation for a growing business. Here is how to supplement them without killing what makes them work.
The Cheap Landing Page Fix That Doubled One Owner's Leads
A single change to a landing page headline, tested over 30 days, produced a 2x improvement in form submissions. Here is the exact framework and how to apply it to your site.
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